Young + Rad Creates Modern Apparel For the Little Grom in Your Life

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Founded by Shayna Piva, Young & Rad is an apparel brand for “rad little groms.” Inspired by surf and moto clothing, Young & Rad proves that kidswear doesn’t have to be cheesy. Shayna started the brand after experiencing difficulty finding trendy, graphic T-shirts for her infant son. “I was shopping around and trying to find certain styles, [particularly] cool, effortless looks for the kids that weren’t your stereotypical dinosaurs and colorful stuff,” describes Piva. “I was having a hard time finding that, so I just decided that I was going to do it myself.” While Shayna originally created designs for fun, she transitioned Young & Rad into a business in July 2021 after receiving positive feedback and inquiries on how to purchase the outfits that her child was wearing.